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Making your life easier
Letter from the CEO, September 2008
For over 25 years, Maxim has been simplifying the lives of design engineers worldwide. Our highly integrated engineering solutions reduce the complexity of designs, minimize system costs, and speed your time to market. And, with over 5700 ICs in 28 product categories, we offer a broad range of solutions for your many design challenges.
Yet, we do more than provide integrated circuits. As fellow engineers, we also know that you have to make difficult choices throughout the design process, and that time to market can frequently determine the success or failure of a design. Thus, we have made it easier for you to find the right IC, evaluate potential solutions, and get technical support if you encounter an obstacle in your design.
Maxim recently introduced a much-improved, web-based parametric search system to help you find exactly the right part for your application. Designed by engineers for engineers, the revamped parametric tool offers the functionality you need, while delivering extremely fast search responses.
For rapid navigation, all functions (such as searching and sorting) are executed locally by the user's browser. Thus, once a product family page has loaded, there are no more calls back to Maxim's server. Because it is so fast, the search system can automatically update the list of matching products and the remaining available choices the instant you make a selection. Additionally, the intelligent search algorithm only shows valid criteria, ensuring that you do not waste time making selections that eliminate all products.
The parametric system also offers powerful filtering and sorting tools. You can sort hierarchically on any number of parameters (in columns), hide and show columns, and select and compare any shortlist of products from the current results. Again, all of this happens on your computer, so the search system is faster and more responsive than our competitors' tools.
As ever, almost all of Maxim's products are available as free samples upon request. To speed your evaluations, we have increased the availability of samples and evaluation kits. We now ship over 55% of samples the same day, and over 95% the same week.
Should you encounter an obstacle in your design, Maxim's dedicated technical support team is available to help you find a solution. Internally, we have updated our request tracking system so that it monitors customer traffic on our website's Maxim Support Center. Requests are now entered into a database and tracked online, with replies and follow-ups threaded and visible to our staff so that nothing falls through the proverbial cracks.
Whether through engineering solutions or up-to-date resources, Maxim continues to search for ways to make your life easier. Stay tuned for simulation tools and more. And if there is anything else that we can do to better serve you, please let me know at
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We are always at your service,
Tunç Doluca
President and Chief Executive Officer
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